2023 Kia Rio

Quality you can count on

Stand out from the pack

For many years, the Kia Rio has been the reliable cornerstone of the brand. Always there, always dependable, and continually selling for an affordable price that makes it one of the best options for consumers who are living on a budget. In 2023, all of these traditions continue as the Rio remains the most affordable offering from Kia. Available as either a hatchback or four-door sedan, the Rio is competing against popular incarnations such as the Honda Civic and Volkswagen Golf and underbidding them both with a starting MSRP of only $17,875.  

Hit the road

Some might be skeptical regarding the quality of a vehicle sold at such an inexpensive price. After all, we've always been taught that one "gets what they pay for." However, this analogy is quite incorrect when it comes to the Rio. A more appropriate summary of the vehicle is "a great product at a lower price." Under the hood, you'll find a 1.6L four-cylinder engine that generates 120 horsepower and is equipped with a CVT (Continuous Variable Transmission), making the vehicle ideal for the stop-and-go patterns that come with driving in the city. Speaking of which, testing conducted by the EPA showed that the Rio got 32 MPG while driving in the city, a number that expands to 41 when on the highway. 

A smarter way to drive

Despite the vehicle's diminutive size and price to match, the Rio reinforces the principle that the closest distance between two points is a straight line. Its simple design and lower price make it more than ideal for a first-time car buyer. Standard across all levels of trim is an eight-inch infotainment screen that's compatible with both Apple and Android products. Some of the upper levels of trim feature SiriusXM and the latest edition of Kia's UVO telematics system.  

Protecting what matters

There are a variety of available safety features that the Kia Rio can be outfitted with, such as pedestrian detection, automatic emergency braking, and lane departure and keeping assistance.  


By all accounts, the Rio handles remarkably well, even when road conditions are, shall we say, less than favorable. Car & Driver Magazine even described the handling of the Kia Rio as "driving like a more expensive car." And when you want an inexpensive vehicle with big capabilities, trust the experts at Island Kia to help you choose the right one. From a wide-ranging inventory that defies expectations and a sales team who can help you make the right choice, you won't be disappointed when you stop in for a visit. Speaking of, cruise on over to https://www.myislandkia.com/ for more info.  

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